Essay on Economics: Coca-cola and Coke Zero Sample

Submitted By luantran6995
Words: 771
Pages: 4

Coke Zero Sample Business Plan I. EXECUTIVE SUMMARY

Coca-Cola Bottlers Philippines, Inc. (Coca-Cola) would like to launch a new product called COKE ZERO. COKE ZERO has the exact same taste as Coke but with no sugar added. The only ingredients are the following: XYZ, ABC, GHI, and Aspartame. COKE ZERO is for people who dare to make the impossible POSSIBLE. They are young in spirit and they live an active lifestyle, while making sure that their health is always in good condition.
COKE ZERO prides itself as being the only zero sugar products with a taste exactly like its mother product, COCA-COLA (or COKE). In fact, if you were to taste COKE ZERO and COKE with a blindfold on your eyes, you would not be able to notice the difference! This tastes exactly like COKE, without the sugar! We will promote COKE ZERO through TV and radio commercials, billboards, an interactive website, and grocery promotions. Lead by President Rodrigo Lopez, the team aims to achieve a sales profit of PHP 1.4 Million. II. THE PRODUCT
Coca-Cola Bottlers Philippines, Inc. (Coca-Cola) would like to launch a new product called COKE ZERO. COKE ZERO has the exact same taste as Coke but with no sugar added.
The only ingredients are the following: XYZ, ABC, GHI, and Aspartame. This is ideal for people who are health-conscious and those who are not allowed to take too much sugar in their diet.

III. MARKETING PLAN. a. Target Market
COKE ZERO is for people who dare to make the impossible POSSIBLE. They are young in spirit and they live an active lifestyle, while making sure that their health is always in good condition. They try to avoid sugar to keep their physical shape in good form and to keep their sugar levels regular. Our target market includes those who are 16 to 50 years old, female or male, and usually live in the metropolis.

b. Competition
COKE ZERO’s direct competitors are Pepsi Max and other aspartame-based (zero sugar content) cola drinks.

c. Strategies
Place/ Location The distribution of the products will be from the main office to the regional offices. The regional offices, in turn, will distribute the products to different dealers within the vicinity under their concern. The chart below illustrates the distribution channels. 6. Promotionsi
Advertisement we will release a television commercial (TVC) with endorsers who embody the values of COKE ZERO – those who dare to make the impossible possible. We will also launch a website where COKE ZERO drinkers can interact with each other and play the interactive and daring games that will be put up in the website. (Please see Appendix for a sample screen shot.) ii. Publicity we will hold a press conference where our endorsers can speak about COKE ZERO and its benefits. We will also invite the media to feature our product and ourendorsers.iii. Sales Promotion We will dare grocery shoppers to try two of our products – COKE and COKE ZERO –with a blindfold over their eyes. They will then have to guess which one is COKE…