Environmental Scan Paper
The business environment of an organization reveals much about its competitiveness and the possible influences on the success of its strategies. The focus of this paper will be an environmental scan of the internal and external environments of two real-world firms, their competitive advantages and company strategies for creating value and sustaining competitiveness, measurement guidelines for verifying strategic effectiveness and their evaluation.
Internal and External Environments Environmental scanning of the internal organizational environment focuses on company culture, employee-employee, manager-employee, and …show more content…
Measurement guidelines for verifying strategic effectiveness and assessment of the effectiveness of the guidelines McDonald’s uses measures such as rate of inventory movement fill rate, lead time and customer satisfaction to assess the effectiveness of its business strategy (McDonald’s, 2012, p.1). Apple employs metrics such as consistency of product quality, revenues per employee and customer satisfaction