- Laka Muralidharan
General external environment is composed of dimensions in the broader society that influence an industry and the firms within it. These dimensions can be can be grouped into the following six environmental segments: demographic, economic, political/legal, sociocultural, technological and global segments.
1) Demographic segment
China and India account for 1/3rd of the population and experts believe that they will remain the top two populous countries at least until 2050. China and India would contribute 65 million and 142 million new workers respectively to the global workforce by the year 2020. Both countries offer large, educated, relatively low-cost workforces, and as …show more content…
Another manifestation of changing attitudes toward work is the continuing growth of contingency workers (part-time, temporary and contractors) throughout the global economy. Contributing to this growth are corporate restructuring and downsizing that occur in poor economic conditions. Some companies move their resources, within the US, to a smaller city where the cost is lower. This leads to a trend in the continued growth of suburban communities in the US and abroad. Longer commute to urban businesses, increase