The world has come a long way since the days of pigeons and smoke signals. The contributing factor is the development of the globalisation. So, how is the ongoing process and what is the globalisation? An early description of globalization was called “corporate giants” in 1897(Charles T. R, 1897). Then, “the concept of globalization has inspired numerous competing definitions and interpretations” (A.G. Hopkins, 2004). According to the online etymology dictionary, “Globalization is the system of interaction among the countries of the world in order to develop the global economy. Globalization refers to the integration of economics and societies all over the world. Globalization involves technological, economic, political, and cultural exchanges made possible largely by advances in communication, transportation, and infrastructure.” (Hotbabefatchicks)
From the telegram, telephone and movies in 19th century to radio broadcasting, television networks and satellite communications, the electronics globalisation unconsciously is becoming an important aspect of people’s lives, and it invisibly changes social structure and people’s habits. Now ask yourself, can you see the extraordinary impact results from the effect of the globalisation in people’s daily life? To be an international business student, do you like American television or English programs? Have you read today's newspaper? How often do you get online and play game like World of War-craft and Ever Quest? No doubt that the globalisation has become “a true benefit to everyone……with the technology that we have today and there is no longer a limit to what we can do with our creativity” (Rafaeli S, 1988).
The fast pace of modernization has resulted in the globalization business becoming progressively influential to the general populace. In the past, people may have spent a few weeks in transmitting messages through various methods. Today, you can witness the latest terrorist activity as it happens. The communications revolution means that we are being bombarded constantly by the technological globalisation, because of this, our lifestyle continues to change and we are becoming dependent on the globalisation.
In considering the influence of technological globalisation, such as newspaper, magazine, broadcast, television and networks, that is a good example. The scope of newspaper coverage spreads over one’s whole country. As it is very affordable anybody can buy a copy which means one is able to read and learn about the outside world. Consequently, the industry benefits greatly from this exposure as well as the consumers of newspapers. It is a win-win situation. Magazines also carry specialized knowledge that is a good advertising medium from all over the world. On the other hand, broadcast focus on a sense of hearing and depend upon one’s quick information dissemination over the course of the broadcast. It spreads scope extensively, the selectivity is stronger and the cost is low. As it is well known, the television gets into a family home and makes the family a kind of solid, sensitive faculty. People who watch television could clearly understand a natural disaster, an international conflict or an interesting scientific discovery and so on. Globalisation keeps us well informed of the happenings of the world which would remain unknown. Totally, the