Austin Wang
Dr. Sean Jasso
Section 22
May 24, 2012
Marketing Plan Stage 2
Nike:
Executive Summary:
- Bill Bowerman and Phillip Knight found the company as Blue Ribbon Sports in 1964
- Changed the name to Nike in 1978
- Nike Headquarter is located in Beaverton Oregon
- Global marketer of footwear, apparel, equipment and accessory products
- Offers footwear and products to sports such as tennis,golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities…
Words 1746 - Pages 7