Kaiser Permanente Medical Group

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Product (Service): Utilize online patient portal in order to connect with primary care physician. A patient portal is characterized as a secured online website that provides patients helpful 24-7 access to their personal health information, which can be obtained from anywhere with internet connection. The patient portal allows physicians and patients to communicate and share health related health information remotely while supplementing the ongoing management of the patient’s primary care. However, patient portals cannot take the place of an office visit, but it offers many benefits for both the physician and the patient. Meanwhile, the patient portal is easy to use and can be accessed by using a secure username and password to view health …show more content…
By utilizing a patient portal Kaiser Permanente can improve patient care, reduce staff turnover, improve efficiency, and improve communication. The patient portal can provide better collaboration among the staff members while increasing accuracy throughout the care process. Furthermore, by maximizing the use of the patient portal Kaiser Permanente Medical Group can retain Millennials and keep them aware on how to stay connected to their primary care physician.
By targeting Millennials to use the patient portal, Kaiser Permanente Medical Group can improve patient-provider communication, empower patients, assist with care between visits, and more importantly improve patient satisfaction. (Health IT, 2014).
Price: There will be no cost to the patient for utilizing the patient portal.
The patient portal is a prepaid service funded by the medical group, which requires no cost to the patient. By providing patients with a patient portal to access his or her personal health information Kaiser Permanente Medical Group can reduce transcription costs, reduce the time in pulling charts and storage, improved reimbursement coding, and diminish medical errors through better access to patient information. The medical group can also reduce cost …show more content…
However, companies use it as a marketing tool to advertise their products and services. Twitter on the other hand, allows people to send messages through many ways such as computers, cell phones, and other mobile devices. Twitter is a great marketing tool to use when advertising to Millennials. Twitter provides health related news, ratings of health care providers and hospitals, satisfaction surveys, and hospital reputation monitoring. Social media marketing can attract Millennials by developing a strong patient-provider
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