Persuasive Letter Rubric
Excellent – 4
Good – 3
Fair - 2
Needs Improvement - 1
Strongly and clearly states a personal opinion. Clearly identifies the issue.
Strongly and clearly states a personal opinion. Some References to the issue.
Personal opinion is not clearly stated. Little or no references to the issue.
Personal opinion is not easily understood. Has no reference to the issue.
Reasons and Support
Three or more excellent points are made with good support. It is evident the writer put much thought and research into this assignment.
Three or more excellent points are made with good support but the arguments are somewhat weak in places. The writer doesn’t persuade completely.
Two points made; shows some preparation, but weak arguments.
Preparation is weak; arguments are weak or missing; and less than three points are made.
Summarizes personal opinion in a strong concluding statement.
Summarizes personal opinion in a concluding statement.
Concluding statement is a weak summary of personal opinion.
Concluding statement makes no reference to personal opinion.
Sentences and paragraphs are complete, well written and varied.
Sentence and paragraph structure is generally correct.
Sentence and paragraph structure is inconsistent.
Little or no evidence of sentence or paragraph structure.
Choice of words
Choice of words that are clear, descriptive, and accurate. Maintains consistent persuasive tone throughout letter.
Adequate choice of words that is clear and descriptive. Demonstrates a persuasive tone in parts of the letter.
Choice of some words that