Lockheed Martin Corporate Strategy

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Lockheed Martin Corporation: Missiles and Fire Control (David Hanlin)
Missile and Fire Control (MFC) was established in 1999, and has become the premier manufacturer of advanced combat, missile, rocket and sensor systems for the U.S. and their allies, quickly growing in valuation from $1 billion to a company valued at over $7B in 2012. MFC, acquired by Lockheed Martin, strategically manages talent (internal customers) to develop systems and solutions to increase the probability that the end user, “our warfighters,” will come home safely. MFC was founded on an unwavering commitment that, “business is not the objective, it is the result: Performance is the objective,” and backs up this overriding conviction by complying to stringent regulations, …show more content…
Keeping the needs of the customer in mind throughout the development of design, manufacturing and support of critical weapons has allowed MFC to produce quality, innovative products allowing them to remain an industry leader, with a contract backload of $12B in work on top a $7B valuation as of 2012. MFC gains this insight into the needs of their external customers with it’s core competency in cultivating customer relationships done through: Face-to-face meetings, soldier campaigns, Voice of the Customer (VoC) in product development, deployed customer field representatives, customer feedback and ratings, as well as team building initiatives with customers and suppliers. MFC’s customer relationship management processes have allowed the company to also develop a core competency in creating innovative technological solutions that meet end user and ultimate customer, the DoD’s, and end user, the warfighter’s, needs. MFC’s sustained growth and quality recognition awards show that the company’s strategy of keeping the customer in mind throughout the process is a proven technique for success. MFC also manages external relationships collaborators through building long term partnerships supporting continuous improvement techniques through mentor and leadership. MFC and their workforce’s engagement with company VMV keeps the customer in mind whether internal or external, throughout the entire business process, allowing them to continue to
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