The following marketing plan forms the basis for the introduction of Burt’s Bees brand. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals in the Scandinavian market and of its potential would be enable Burt’s Bees to be fully informed of their target market and be able to introduce and sell their cosmetics into the Nordic countries. It enable the company to gain an full analysis of the market and its potential, a clear identification of the target groups, development of the brand with an appropriate a range of marketing tools to launch and promote …show more content…
- Customers loyalty: Burt’s Bees has already have their own loyal customers, from the USA to the countries from other places, the international market has create many loyal customers, therefore, Burt’s Bees still got them to purchase the cosmetic goods.
- Experienced management team: Due to the fact that Burt’s Bees management team has experience in the USA already, they can move some management team members into the Nordic countries to manage the company and the employees.
- Organic: One of the biggest strength of Burt’s Bees, people are paying more attentions on organic products nowadays, also, most of the Burt’s Bees’ products are organic, and therefore people are willing to buy its products than the others.
- Low brand awareness: Burt’s Bees has just entered the Scandinavian and Nordic countries for a short time, there still are some people are aware not on its products because it is new to them.