Response to “My Beef with Big Media” In Ted Turner’s article, “My Beef with Big Media,” the author discusses how the consolidation of big media companies is taking over and producing a society in which the smaller media companies cannot compete. The firsthand knowledge that Turner has with the competitiveness of the media conglomerates and the inability for the smaller media companies became evident when he could no longer provide the means to make his own company, Turner Communications, successful and had to sell to one of the dominant media conglomerates, Time Warner. As time has progressed, the “little guys” have been pushed aside by the large conglomerates with no help from the FCC. The takeover of media companies such as Disney and Time Warner has resulted in an increase in the selectiveness of what the media broadcasts along the decline of quality programming in order for the “big guys” to make money faster. As Turner discussed, through the 1990’s the FCC was very clear in its desire to adhere to its own regulation of promoting diversification, localism, and competition. In accordance to this policy, rules were set up to control how much a single media corporation could own. “In 1990, the major broadcasting networks—ABC, CBS, NBC, and Fox—fully or partially owned just 12.5 percent of the new shows that aired” (Turner, 2). However, with increasing pressure from these major broadcasting networks came the loosening of restrictions on how much could be owned. This has resulted in the media controlling what is broadcasted to their audience, which includes a decrease in localism and an increase in the stories broadcasted being censored to not compromise the mother-company. With the dominate media companies wanting to make the biggest buck in the shortest amount of time, the idea of investing in local stories has shifted to the focus being on national stories. “Local coverage is expensive, and thus will tend to be a casualty in the quest for short-term earnings” (Turner, 9). This also falls directly in line with the censorship of what is broadcasted on each major media network. As Turner points out, when Disney acquired ABC they immediately cut out a “20/20” episode that conveyed Disney in a not-so-nice light. These companies are more concerned with the preservation of their image rather than the integrity to the public. Since the beginning of the early 2000’s, there has been an increase
Evaluate Marxist theories of the ownership and control of the mass media. (33 marks)
There are two types of media ownership in the UK. One of them, the state media is for example, the BBC, which is funded by the taxpayer and doesn’t have private owners and shareholders. Other types are private, which means that companies are owned by individuals, families, shareholders and so on. The UK media industry is dominated by a total of 13 companies. 10 of these are controlled by wealthy and powerful individuals…
Effective communication is of the upmost importance to drive a company forward. To show is its ability to both its existing and potential customers. Electrico must make changes right now to stop the negative impact that bad communications are having on its reputation. The negativity must be stopped and a more positive vibe focused upon.
Electrico needs to be well recognised in the market, what we face, is getting our audiences to view, hear and understand our key messages, in…
Influences of Mass Media in Sport
When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society and it functions as a medium of exchange of information across the globe. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18)…
Effects Of Mass Media
July 29, 2013
Effects Of Mass Media
Mass media that surrounds our everyday lives, without a doubt has a large impact on our culture and way of life. The spectacular phenomenon of mass media has shaped and influenced our culture, by the process of evolutionary major developments and convergence. The media shapes and impacts our culture by providing large amounts of information through various channels of technology. Every day, people…
University of Phoenix Material
Effects of Mass Media Worksheet
Write brief 250-to 300-word answers to each of the following:
What were the major developments in the evolution of mass media during the 20th century?
Over the course of the past 20 years there has been a significant increase in mass media. Currently in our everyday lives we are exposed to media in various forms many of which I’m sure we don’t realize whether it be in taxi cabs or on the sides of buses, it has…
Media Violence and Children
Violence in the media has come under a lot of scrutiny lately. Even though this is not a
new concern, it has resurfaced as the pinnacle of many debates among politicians, parents and
educators. Children are progressively becoming more aggressive. This is in direct correlation to violence becoming more prominent among adults. Parents and educators continue to stress that the damage violent media inflicts on children will continue into adulthood. Multiple studies…
University of Phoenix Material
Mass Media Worksheet
Complete this worksheet by answering the following questions. In Part A, each response must be written as an academic paragraph of at least 150 words. Be clear and concise, and explain your answers. If you cite any sources, use APA format. For Part B, answer each statement with a specific example and explanation in a couple of sentences.
What are mass media?
Mass media is a term defined as a section of the media specifically envisioned and…
and cable company, Walt Disney Company, which is also commonly known as Disney, is an American diversified multinational mass media corporation. Nonetheless, producing mass media products is indeed expensive and risky, therefore, all media producers should work hard to assume the costs/risks as well as minimize the chances for failure. One of the ways that Disney does so is to adopt strategy of risk reduction. Firstly, the company diversifies through conglomeration. Individual companies join together…
The Propaganda Model & Who Owns the Media
The propaganda model, originally laid out by Herman and Chomsky, focuses on the inequality of wealth and power and its multilevel effects on mass-media interests and choices. (Herman & Chomsky, p144) It traces the routes by which money and power are able to filter out the news fit to print, marginalize dissent, and allow the government and dominant private interests to get their messages across to the public. (Herman & Chomsky, p144) There…
Effects of Mass Media
November 11, 2014
Effects of Mass Media
The job of the mass media is to set the big story, what is called the agenda; and tell the people the information they want to know about. This is not necessarily trying to tell people what to think but, what to think about; while doing it in an un-bias way. (Campbell, R) How information is delivered to the world has exploded and developed an information interstate changing how the world…