McDonald’s utilizes an excellent operations strategy in order to gain a larger market share and increase value to the shareholders. The corporation specifically focuses on speed, standardization, quality, and affordability. McDonalds has moved ahead of the competition by focusing on these factors.
McDonald’s competes on three main bases, such as speed, affordability, and standardization, mainly to make their customers happy. Through extensive market research and surveys, the organization discovered that its customers desired speed as one of the restaurants’ top priorities. Therefore, McDonald’s vision aims to “provide fast, friendly and accurate service” (“McDonald’s Worldwide”). McDonald’s realized that specific targets are necessary
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It is essential that McDonald’s consistently delivers high quality food to please their customers so they will continue coming back. McDonald’s also maintains its success by constantly expanding their locations. They have taken their respected reputation and expanded it globally. By constantly opening new restaurants, they are able to reach more and more customers, which is essential to expanding their market share. McDonald’s has also started offering additional products with fresh ingredients and healthy options, since America has become increasingly concerned about the nutritional content of fast food. Nutrition facts can be seen on their menu, which allows customers to be conscious of the healthiness of the menu items they order. By continuing to expand their company while adhering to new demands of customers, such as providing nutrition facts and healthy choices, McDonald’s is able to continue its success. Other restaurants in the fast food restaurant use a lot of the operations strategies that McDonald’s likes to implement; however, some fast food chains use very different techniques to attract and keep customers coming back. Fast food chains, such as Burger King and Dunkin Donuts, use different operation strategies from McDonald’s with a lot of success. Burger King uses the strategy of trying to use the freshest ingredients in order to gain a larger market share of the fast food industry. McDonalds chose to use grills to cook the burgers because of