Meet The Superhumans Analysis

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“Meet the Superhumans” showed various athletes with disabilities performing sporting actions and flashbacks of how some athletes received their disabilities in order to compare the disabled athletes to superhumans. To create impactful effects, the ad used camera techniques, such as close ups of the athletes determined expression, reaction shots of the audience’s amazement while watching the athletes perform, and tilting the angle from bottom to top in order to showcase the athletes as powerful. Thus, the ad is meant to inspired able-bodied and disabled individuals through the narrative that if the disabled athletes can do it, they can also; so, the ad was inspiration porn. Therefore, the campaign create the meaning that disability does not
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