by consumers ranking their membership in H.O.G at a 3.7 out of 4, despite renewal rates being a moderate 75% (Fournier, 2). Harley-Davidson’s pre-ride survey indicates that people are very satisfied with their bikes, when asked, “If I were to replace my bike, I’d buy another Harley,” results came to a mean of 6.4 out of 7 (Fournier 34). This indicates that riders are extremely satisfied with the product that Harley-Davidson is offering and will buy from them again, given the opportunity.
Social and…
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