NCAA Basketball Championship Research Paper

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The buzz around the men's NCAA Basketball Championship has always been a big deal but it keeps growing.The networks broadcast more than 200 hours of live games and studio TV coverage, a huge increase over the last decade. The games were first streamed live in 2008. Consumer attention around the tournament has brought in marketers such as Burger King, Capital One and Coke Zero. In terms of TV revenue, the NCAA tournament makes the most money out of any postseason TV contract out of the major sports. Even the National Football League. People in Las Vegas betting over which teams will win. David Pemberton of Caesars Entertainment said that "This is one thing that keeps growing more and more. The parties get bigger and bigger out here each year."
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