Title: Investigation of information needs usage and gathering for a specified company.
Word count: 1,998
Findings & Conclusions
This report looks into the needs, usage and gathering of information for a new product launch for a company called Oral-B.
The research plan looks at various information sources, as well as forms and processes of collecting data; in order to analyse these and use graphs to give a clear conclusion to the market research.
Oral-B want to launch a new electric toothbrush that incorporates music; by the end of the report, this will go …show more content…
| | |focus on product, |difficult to quantify,|
| | |flexible |no confidentiality |
|questionnaire |Surveys should pose questions to get the required responses to | simple, |Time consuming, |
| |help a problem. |target wider market, |costly, |
| | |anonymous, |human error, |
| | |high response, |possible pilot study |
| | |large contact to sample |needed |
It is important to identify the target market; finding a category of the population to focus the ‘iBrush’. This will involve gathering quantative facts on the market by distributing surveys to the public.
These surveys will consist of closed questions and will aim to