I. Executive Summary
The …show more content…
The Company is located in Belmar, NJ and will sell directly to retail stores and to customers at retail prices through the The Company website.
* Strong reputation and excellent product quality * Innovative designs through experienced staff * Efficient online ordering system * 19 years of marketing and design experience
* Low on available cash flow for advertising * No retailers carrying our products to help with brand and product awareness * Small sales staff * Limited marketing budget * No brand awareness
* Sponsor surfing events to increase brand recognition * Expand to Australia and Europe * Create alliance with retailers * Expand line to included hemp, and other environmentally friendly materials
* Larger competition coming into the market with organic cotton t-shirts * Consumers unwilling to pay for the benefits of organic cotton * Organic cotton contaminated by genetically modified (GM) or conventional cotton * Decrease in organic cotton production * Economy will put pressure to lower prices
The retail sales of t-shirts are a $150 billion a year industry in the United States with growth expected at a rate of 4% to 5% annually. Surf shops provide the customer with the chance to see how the t-shirt fits and feels.