I. Executive Summary
The …show more content…
The Company will have original designs printed in-house.
The Company is located in Belmar, NJ and will sell directly to retail stores and to customers at retail prices through the The Company website.
* Strong reputation and excellent product quality * Innovative designs through experienced staff * Efficient online ordering system * 19 years of marketing and design experience
* Low on available cash flow for advertising * No retailers carrying our products to help with brand and product awareness * Small sales staff * Limited marketing budget * No brand awareness
* Sponsor surfing events to increase brand recognition * Expand to Australia and Europe * Create alliance with retailers * Expand line to included hemp, and other environmentally friendly materials
* Larger competition coming into the market with organic cotton t-shirts * Consumers unwilling to pay for the benefits of organic cotton * Organic cotton contaminated by genetically modified (GM) or conventional cotton * Decrease in organic cotton production * Economy will put pressure to lower prices
The retail sales of t-shirts are a $150 billion a year industry in the United States with growth expected at a rate of 4% to 5% annually. Surf shops provide the customer with the chance to see how the t-shirt fits and feels.