Organic Food Case Study

Words: 2224
Pages: 9
Open Document
1) Consumers perception and purchase intention towards organic food products: exploring attitude among academicians
.The article objectives was to gain knowledge about attitude towards organic food products and to see if that it any potential for consumer to change the behaviour. The article also tries to examine the purchase decision and amount spent on organic food products. The research also understands factors that influence consumer purchase intention it was identified that health consciousness is major reason for people to consume organic food after environmental concerns. Barrier for organic food consumption is price. The study also revealed that consumers concern for the environment was not revealed through their purchase. Future …show more content…
The study revealed that the reason for purchasing organic food have been attributed to factors like: health, consciousness, environmental concerns, religious beliefs, chance to farmers, etc. the factors attributing to motivation of organic foods are taste, health care, safeguard environment, convenience and support organic farmers income. Price, low awareness kevel, availability and lack of knowledge of organic production are still the major hindrance for organic products. From the study it was found that consumers give a lot of importance to sensory information. So further studies could be conducted in this area.
13) Consumer perception of organic foods in Bangkok, Thailand.
The purpose of the study was to know the knowledge of organic food of Bangkok, Thailand. The obejectives are to understand the knowledge about oraginc food and its distinction from normal products. The study also trieed to dvelop consumer profile who purchase and consume. 848 consumers were targeted in 7 different suoermarkets. Data was processed with the help of SPSS. Descriptive analysis, crosstables and chi-sqaure tests were doene. The findings said that, there is a lack of information flow between the producers and consumers. Consumers are confused If the products are really healthy. price is still a major …show more content…
Also a computer assisted telephone interview were conducted among 1200 consumers. The study identified that organic food consumers expressed stronger views and motivation in issues relation g to environment , animal welfare, biotechnology etc .There is a strong correlation between increasing consumption level og organic food and levels of formal education , the main motivational factor was identified as health and natural content
Show More

Related Documents: Organic Food Case Study

Essay On Organic Food

what is organic food, and is it “better” for you than other food? While for many the obvious choice appears to be organic food, there are many more who believe non-organic food is just as good or even better for consumption. There are many research papers, studies, and journals that have been published which come to support of both sides of the argument. As there is no conclusive answer, further research is still necessary. Before discussing the differences between organic and non-organic food, it must…

Words 892 - Pages 4

Essay on Organic: Organic Food and Certification Process

Certification of the Organic Process PURPOSE The purpose of this report is to suggest improvements to the current organic certification process and recommend solutions to the organic food industry in order to ensure that the end users are purchasing organic food products. PROBLEM STATEMENT The current organic certification process is not an optimal process because it is ambiguous and full of gaps. The process from certifying raw goods to certifying finished goods as organic has many gray areas…

Words 2387 - Pages 10

Is Organic Better Essay

Date Is Organic Better The controversy over organic farming and organic food has been going strong for years now. When people think of organic food, they think of crops that were grown without pesticides or chemical fertilizers and crops that were not genetically altered. People think of organic meet as animals that were not given antibiotics, hormones or other chemicals; and were raised on a natural organic diet. While some people debate on whether or not the new way of organic farming is…

Words 757 - Pages 4

PHarris MT460 Unit 3 Case Study Analysis Whole Foods Market Essay

Unit 3 WHOLE FOODS MARKET Case Study Analysis Kaplan University School of Business MT460 Management Policy and Strategy Author: Patricia Harris Professor: Dr. William Quisenberry Date: July 7, 2015 Name of Case Study Company Name: Whole Foods Market 2010 Topic of the Week: How to Grow in an Increasingly Competitive Market? Synopsis of the Situation The food industry as we knew it changed in 1980 when Whole Foods Market founders John Mackey and Renee Lawson Hardy introduced the world…

Words 1038 - Pages 5

Essay about MT460 01 Rushing Jessica Unit3 CaseStudy

Unit Three: Whole Foods Market 2010: How to Grow an Increasingly Competitive Market Case Study Analysis Kaplan University School of Business MT460 Management Policy and Strategy Author: Jessica Rushing Professor: Dr. Andryce Zurick Date: May 27, 2015 Name of Case Study Company Name: Whole Foods Topic of the Week: Internal Analysis and Long-Term Objectives Synopsis of the Situation Whole Foods was founded in 1980, in Austin, Texas. The original founders included John Mackey and Renee…

Words 1233 - Pages 5

Whole food market Essay

1) CONSUMER AND PROFILE: a. Why they buy organic? i. 40 percent of our respondents who rated organic as "better" ii. approximately 60 percent perceived organics as safer and as having a salutary effect on the environment. iii. More than 50 percent identified perceived health benefits and nutrition value with organic products. Organic products also were perceived favorably in relation to freshness. We have seen that purchasers of organic products highly value attributes such as safety, the…

Words 2080 - Pages 9

Ethics and Environmental Impacts Essay

BUSINESS GRADUATE DIVISION Case Project – Ethical Dilemma SUMMARY OF FACTS: Agriculture and food industries play a very important role in the U.S. economy. Lately, the new trend of the food industry self-claimed organic and/or natural started raising some questions where your food comes from and how it is raised. Large corporations from this trend such as Whole Foods, describe in their organizational values and believes reports that consumers are realizing that organic and natural products are better…

Words 1129 - Pages 5

Biotechnology Persuasive Essay

quite a bit of debate throughout the scientific community in regard to the issue of an ever-growing population and the lack of sufficient food production in many areas of the world. Already, with a world population of just over seven billion, there are at least one billion people that can be classified as malnourished because they do not receive adequate food rations. Analysts are predicting the population to increase to over ten billion people by 2050; with our current resources, this many people…

Words 644 - Pages 3

Monsanto's Argumentative Essay: Seed Saving

with no money and has to pay a bunch of legal fees. Monsanto, a corporation of endless greed that is eradicating humanity because of actions like this. A company of scientific deception that is destroying the environment by using chemicals in their food and bullying local farmers by not letting them seed save. If you pay any attention to the media, you have probably heard all of these…

Words 1269 - Pages 6

Essay on Safety of Gmo Debated California

Safety of genetically modified foods is debated in California Recuperado de: http://www.charlotteobserver.com/2012/10/31/3634788/safety-of-genetically-modified.html#storylink=misearch#storylink=cpy Susan Lang doesn't know for certain if her son's itchy skin and upset stomach were caused by eating food made from crops whose genes were altered in a lab. But over the years, she believes she's been able to soothe the 8-year-old's eczema and digestive problems by eliminating genetically modified…

Words 1192 - Pages 5