instant recognition and global penetration of “the swoosh,
the shell and the arches” (Ch. 16) underlined Klein’s account of the creeping corporate encroachment of personal, public, and mental space. Aiming
to chart the anticorporate activism on the rise to resist and transform these
practices, No Logo fed a worldwide movement to foster awareness of “the
brand bullies” and challenge their dominance of the status quo.
Even while this consciousness was on the rise, however, other forms of
“brand…
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