1. How does Pixar use strategic management?
Strategic management consists of the analyses, decisions and actions an organization undertakes in order to create and sustain competitive advantage” (Dess, Lumpkin, Eisner, & McNamara, 2014). Strategic management focuses on the entire organization and is used by Pixar by putting their ideas to reality. They use strategic planning to create valuable products for their audience. Through computer animation and cooperation between employees in the organization Pixar creates unique characters and stories that relates with their audiences and it how they have created their competitive advantage. Pixar’s competitive advantages are their employees and technologies, which is …show more content…
5. How has strategic leadership and the management of innovation helped Pixar sustain its competitive edge? What challenges remain for Catmull and Lasseter?
The vision of the Pixar organization is to create stories that move the hearts and minds of families around the world.
“Strategic leadership manages, motivates and persuades staff to share that same vision, and can be an important tool for implementing change or creating organizational structure within a business” (BusinessDictionary.com, 2014).
Pixar’s management invested their time