Political Rhetorical Analysis

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Political advertising is undoubtedly one of the dominant strategy used by many politicians to approach voters. The messages conveyed through these commercials are capable of affecting the voter turnout by directly influencing their perceptions and attitudes towards a candidate. In this essay we will explore the types political rhetoric used to sway diverse audience. Firstly, we would going to discuss how political communicator uses identity appeal to establish a commonality between himself and his audience. Secondly, how pronouns could be use by a speaker to display his alignment with his audience. And last but not the least why it is important for the speaker to build a narrative before presenting his argument.
Many political advertisements extensively employ ethos to build the credibility of …show more content…
In other words many political advertisers try to emphasize on the commonality that exists between them and their audience. Burke uses the term “consubstantiality” for this projected commonality between audience and speaker. The article “Political Rhetoric and Identity” discusses various strategies employed by political communicators to persuade their prospects. According to this article one way in which a political advertiser may tackle the concern of diverse audience is simply to siding one group without opposing to another (277). Rapley provides an example of the maiden speech of Pauline Hanson, the independent Australian MP who was elected on an anti-immigration stance. He used this particular example to show that how political communicators can present them self in a way that it establishes a connection not only between their immediate audiences, but also with their distal community of representation. In her speech, Hanson did not claim her commonality with the fellow members of the parliament that she was apparently addressing. Instead, she stressed her commonality with the broader public. Hanson claimed to speak “just as an
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