Porter's Papa Johns Business Strategy

Words: 375
Pages: 2
Open Document
In discussing Michael Porter's generic strategy typology, he says you have to ask your self two basic questions, are you going to focus on one section of the market or try to hit the mass market? Are you going to look at cost and decide if you are a low-cost provider or differentiated provider (Parnell, 2008)? Miles and Snow has a typology that is different to Porter's where there are four basic approaches that you can pursue such as a prospector, analyzer, defender, or reactor (Parnell, 2008). It is a little difficult for me to understand and define Papa Johns' business strategy. I found that the firm is in a transitional phase where they took a clean-label strategy and is removing all artificial colors and ingredients, and transitioning to where everything is made with fresh ingredients and vegetables (Hilmantel, 2018). This is where it can be a little confusing; Papa John's is trying to differentiate itself by being the only pizza franchise with no artificial flavors or ingredients, while being low cost and selling to the masses. The strategy can be confusing as well in regards that some customers may not want a "healthy pizza." If a customer is going to indulge in pizza, do they really search out the company that has the healthiest pizza with no artificial colors or ingredients? Michael Porter says that the combination of a low-cost differentiated strategy does not work as you will just be spinning your wheels and getting nowhere while confusing the customer. …show more content…
A prospector is always trying to produce the newest and greatest product (Parnell,
Show More

Related Documents: Porter's Papa Johns Business Strategy

Case 6 – Domino’s Pizza: a Case Study in Organizational Evolution - Strategy Essay

Assignment 2 – Individual Assignment 1 Case 6 – Domino’s Pizza: A Case Study in Organizational Evolution Overview of Domino’s Pizza Domino's Pizza is an international pizza delivery corporation headquartered in Michigan, United States. Founded in1960, Domino's is the second largest pizza chain in the United States and has more than 9,300 corporate and franchised stores in 65 international markets and all U.S. states. Question 1: Internal Analysis of Domino’s Pizza The internal analysis…

Words 5195 - Pages 21

Essay on Marketing: Recession and Pizza

social and technological factors. For example, political factors refer to environmental regulations and protection, employment laws, government attitude, safety and health regulations etc; economic factors are including economic growth, stage of the business cycle, exchange rate etc; social factors are associated with changes in lifestyle, habit, health, culture, living standards etc; technological factors are related to information technology, internet etc (Sargeant et al, 2010). The PEST analysis framework…

Words 3232 - Pages 13