Interactive Value Creation
CASE 1: InnoCentive: The Idea of Crowdsourcing
1. Why would firms use InnoCentive´s service to solve scientific and technical problems?
* First, a seeker typically comes to InnoCentive because it has not been able to solve a problem on its own.
* The Use of InnoCentive may lead to Bigger breakthroughs/increases the potential of innovations
* Organizations can tap into the diversity of the InnoCentive Marketplace to find gifted individuals they would never otherwise identify.
* The pool of potential participant-solvers is quite broad including many people …show more content…
* Defining the problem:
* The critical starting point for an IC Challenge is defining the problem that needed solving. * The Seeker, working with IC´s scientific operations staff, had to articulate its concern in ways that would enable non-company Solvers from diverse scientific fields to imagine it. Problem of Sticky information * This involved the creation not of a traditional requirements document, but rather of a description of the problem that would be accessible to a wide range of participants
* More disadvantages/problems
* It is difficult to evaluate the cost for the solvers for a specific issue. * How to determine the amount of the reward? * Some companies may be “discreet” to post their R&D issues on internet. * Good ideas sent by solvers not chosen, would be lost.
* Problems of Solver Interaction/Team Participation
* This could need more time and affect the deadline negatively * This could need more price money * What about the