Sam's Club Executive Summary

Words: 432

Pages: 2

Open Document

The article that was published in Forbes “Is Sam’s New Growth Plan Off-Kilter?” by George Anderson, presents the new strategic marketing plan of Sam’s club. In 2015, CEO Rosalind Brewer introduced the new Sam’s Club strategy of bringing new members to the store. According to Ms. Brewer the store will focus on targeting the following groups: families with kids, members who live within a few miles from the store, new mothers and social couples. A high priority of the new strategic plan is a focus on selling merchandise that can be bought only at Sam’s Club. In order to succeed in doing so Ms. Brewer plans to collect and analyze the data that will show what products Sam’s club members buy the most and what they would like to see in the store.
The new strategic marketing plan will also focus on offering more local produce. Ms. Brewer emphasizes the importance of fresh produce to the members of Sam’s Club, thus in her strategy she intends to build much fewer, much stronger private level brands (Is Sam’s new growth plan off-kilter, 2015). Peter Deeb, managing partner at Deeb Macdonald and Associates, finds the new strategy plan is the attempt of Sam’s Club CEO to compete against Costco and this competitor is not easy to beat. In this race, Sam’s Club has the chance to lose their small customers, while …show more content…
It is a necessary step that will help to adjust to the changing desires and needs of customers and include new prospects for the big store chain. The Sam’s Club CEO brings new ideas to the table by attempting to attract new members from different demographics and I feel this is the right time for them to change their strategy. With changing demographics comes the need to change how Sam’s Club appeals to those select demographics. The use of a multisegment targeting strategy brings such benefits as higher sales and greater marketplace

Wallmart Project Acc350 Essay

14A) for Wal-Mart Stores, Inc. (the Company) for the 2012 shareholders’ meeting Form 10-K 1. What are the Company’s three operating segments? Answer: Wal-Mart’s three operating segments are; Wal-Mart U.S., Wal-Mart International and Sam's Club. 2. For the fiscal year ending January 31, 2012, for the Walmart International segment, in what three foreign countries did the Company have the greatest number of stores? How many stores were located in each of these three countries? What…

Words 4359 - Pages 18

Walmart Valuation Essay

Business summary Wal-Mart Stores, Inc. is a worldwide retailer focusing on helping customers save money and live better. Today Wal-Mart operates more than 10,000 retail units under 69 different banners in 27 countries. As the world’s largest employer, Wal-Mart have more than 2 million hard-working associates who serve 200 million customers and members every week. Wal-Mart operates under an everyday low price (EDLP) pricing philosophy and this founder of the company implemented policies that have…

Words 1760 - Pages 8

Essay on Investment in Costco

EXECUTIVE SUMMARY-COSTCO CORPORATION The Company we choose to analyze is Costco (COST) and while our analysis has found the company to appear to be overvalued at the current stock price of $142.99 we are suggesting that investors should BUY as we believe there are many indications that the stock price will continue to climb due to the company’s strong and consistent performance in the sector as well as their risk and return metrics. We believe that Costco’s strengths lie in its revenue growth, growth…

Words 4916 - Pages 20

Walmart Final Paper re 7

Wal-Mart Supply Chain Management Background Wal-Mart began as a small discount retailer in Rogers, Arkansas. Recently, Walmart has opened thousands of stores both domestic and international. Utilizing the internet, employees, and their products Walmart has the ability to enhance the customer experience…

Words 3119 - Pages 13

Costco Competitive Analysis Essay

| | I. Executive Summary…

Words 6083 - Pages 25

The Ordering Process Of Smith Brother's Grocery

The Ordering Process of Smith Brother’s Grocery Principles of Management Team 2 Executive Summary This paper goes in-depth at just how complicated it is to run a small business in a small town. With only 10 employees the main parts of how the ordering process is divided among them on a daily, weekly, bi-weekly and monthly basis depended on the supply in question. The basic steps in ordering are inventory, ordering, delivery, stocking and selling. Different supplies are delivered at various…

Words 2598 - Pages 11

Costco Wholesale Corporation Mission Business Model and Strategy Essay

attracts individuals not connected to businesses seeking quality goods and services at discounted prices. Costco gains business from pretty much anyone in the general area of a Costco warehouse. Families large and small are all members of the warehouse club store. Most families tend to be middle to upper class. People will join the warehouse if they believe that the value they receive from Costco’s products and services will cover the $50 dollar membership fee. More than a third of Costco’s 48 million…

Words 4156 - Pages 17

Organic Nature Essay

Organic Nature Srihari Dandu, Table of Contents Executive Summary 3 Situation Analysis 6 Advertising Objectives ……………………….. ……….……….16 Advertising Strategy 20 Testing And Evaluation 28 References 29 Executive Summary Organic clothing is clothing produced with fibers which have been produced organically, such As organic cotton, organic linen, organic silk, or organic wool. Other fibers which can be used in organic clothing include Tencel, hemp, bamboo, leather, and organic recycled…

Words 6082 - Pages 25

Term Paper

Understanding a Global Giant: The Market Plan of Wal-Mart Stores, Inc. Understanding a Global Giant: The Market Plan of Wal-Mart Stores, Inc. Executive Summary More than fifty years after opening the first Wal-Mart store, in Rogers, Arkansas, Sam Walton’s iconic retail vision has become a global phenomenon. The retail giant spans 27 countries, mainly the United States, Canada, and Mexico, and employs over 2.2 million people. The iconic trademark, promoting lower prices, is synonymous with…

Words 2020 - Pages 9

Marketing Plan Essay

Best Buy Mobile | Marketing Plan Final Draft | Best Buy | | Yolanda Scott | 2/24/2013 | | Table of Contents 1.0 Executive Summary……………………………………………………………………..Page 4 2.0 Situation Analysis (Overview) ……………………..………………………………....Page 4-5 2.1 Market Summary……….………….……………………………………………........Page 5-6 2.2 SWOT Analysis..……………………………………………………………………...Page 6-7 2.3 Competition……………………………………………………………………….......Page 7-9 2.4 Product (Service) Offering…..…………………………………………………………

Words 4982 - Pages 20