Seaworld Case Study

Words: 2300

Pages: 10

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SeaWorld, Inc.
Tuesday November 25, 2014
BMGT 4930-003
Group 6
Devin Shaffer
Jeremiah Gentry
Torky Alsubaie
Muataz Alhabardi

Introduction
How can Sea World increase their presence in the foreign market and boost overall attendance of their parks? Our recommendation is that Sea World should choose a foreign market that is both profitable and is outside the influence of American media. Sea World could measure their success in the global market by increased overall profit margins and positive feedback from patrons while also increasing attendance to parks. We would accomplish these objectives through global markets by reaching untapped demographics of consumers and introducing a unique theme park experience to larger populated areas.

Identifying the Market: Time and Cost
SeaWorld will expand into global markets by identifying target markets and establishing deadlines for market entry. Opportunities for SeaWorld include the ability of tourists and communities to enjoy sea life in controlled environments and the opportunity for scientists to study animals. The majority of people interested in SeaWorld may …show more content…
This happens after a complete understanding of perceptions of the brand. Developing research to establish how people identify with the brand will improve the success in changing the branding image to be more inviting and appealing. When people think of SeaWorld, they may think first about ocean life, or killer whales; however, the first image that should come to mind is education and beauty. However, SeaWorld could change the branding approach, and focus more on creating activities and education, such as more parades and underwater events. However, additional activities with the animals may not be cost effective for the organization and may bring it under further

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