Millions of Americans tune in to watch them. They have even been compared to Murrow, Cronkite, Shakespearian fools, and even Socrates. Their guests range from world leaders to celebrities. But who and what are Jon Stewart and Stephen Colbert: 21st Century journalists or as they claim to be just comedians? The answer isn’t exactly clear as the line between comedy and journalism has blurred. Nonetheless, their position has given them a unique ability to raise issues and call out politicians in ways that mainstream journalists will not. within this paper I will look at communication and rhetoric studies, and how Jon Stewart and Colbert use persuasive and argumentative communication to get their point across to their audiences. Scholars have undertaken recent study into The Daily Show and The Colbert Report as an important source for information and critique. Perhaps the most cited example is Baumgartner (2008) examination of the program as a reinvention of political reporting. Baumgartner asserts that The Daily Show and Colbert Report’s mix of humor and critique, “is a quite serious demand for fact accountability, and reason in political discourse” (p. 25). Of course the impact of these shows is also examined by Popkin (2012). Popkin considers how the program impacts American youth, ultimately concluding that the show may increase cynicism toward politicals and politicians in an already disaffected youth. (Knapp, 2011) concluded that programs such as The Daily Show and The Colbert Report may provide viewers with information that they may otherwise not receive. These studies and others lay the foundation for legitimizing these shows as true news and as the men that report it as journalists. Comedy Central’s The Daily Show and Colbert Report are deemed as “fake news” but these shows are the best examples of a hybrid genre, mixing entertainment with an insightful critique of the media. Baumgartner describes it as an experiment in journalistic practices in that it’s hybrid parody, satire, and serious discussion presented in an entertaining way , which moves beyond the limits of traditional news. Despite the concern that it’s comedic approach to news would negatively affect its audience’s understanding of the world, The Daily Show and Colbert Report’s audience is actually among the most informed segments of the population, though also typically cynical about both the media and the government (Knapp, 2011). These shows though and the men that host them have developed credibility even as the “serious” media has lost it. The shows have gotten…
conducting a research experiment with 177 undergraduate students. The students were presented with three scenarios of different levels of co-creation, with the same eventual outcome, and their responses were utilised to derive a Structural Equation Model (SEM) as an empirical evidence to support the theory (Rajah, Marshall, & Nam, 2008).
Despite the supporting evidence, the analysis of the collected data and the derivation of the research model have not been explained adequately. It specifies the use of…
RESIT ASSIGNMENT INSTRUCTIONS:
Module Title: Global Marketing Management
Module Code: MOD003470 Level: 7
Academic Year: 2014/15 SEM: 2
Module Tutor: Sandie Deshpa
Submission Date: 17:00hrs on the 14.07.2015.
You are employed as a Global Marketing Consultant and have been asked by your Senior Vice President of Marketing to prepare a management report that addresses the following global marketing issues pertaining to the launch of your chosen brand in India…
followers. Lunchbox currently has only 54 followers with no shows attached to this and the last current feed before we started our digital campaign being in October 2012.
Even RUG feature on Linkedin with 224 followers and the majority of their key senior team listed. Lunchbox has a page which is still not populated fully.
2b. Objectives – Where do we want to be?
To help us set the objectives for our campaign, we turn to the Smith and Chaffey review of the 5S’s to help us:
Sell – to grow sales…