Kodak’s business structure had been heavily based in vertical integration and self-sufficiency. It was in control of its value chain and did everything internally from developing its own technology, producing its own products, and supplying them worldwide. Anyhow, Kodak lacked expertise and the pace needed to overcome rapid technological change. Therefore Kodak’s looked for outside help. In order facilitate its digital strategy Kodak’s hired the executives and specialists needed. Obviously it was too late, most of the value-chain was already in the hands of well establish companies; some even dominant in specific areas. As more and more firms entered the market, Kodak found its hands full with little commit to anything. Nonetheless, like Willy Shih, head of Kodak’s digital imaging product (1997-2003), stated it needed to pick where it wanted to add value and commoditize where it couldn’t. The challenge was identifying the activities and products it could add value to. In the path of trying to position itself in the digital market Kodak’s created a number of joint ventures and alliances with Canon, AOL, Intel, HP, and many other companies. In 2000s Kodak’s also made a number of acquisitions where it felt “that a strong proprietary position was essential to its strategy and in technologies where it needed to complement its own expertise.” From 1993 to 2012 Kodak digital strategy stood on the belief that digital technology could not eliminate printed images. Kodak clearly entered a weak stage when it hit bankruptcy in 2012. However, it managed to maintain and accumulate “potentially valuable resources and capabilities.”
• Brand: Kodak’s had already established a global presence and well recognized brand. Even though it had two…
What is Kodak’s current position in digital imaging? Would Kodak’s position be different had the company adopted a different digital imaging strategy in the eighties and the nineties? Evaluate Kodak’s strategy starting in the mid-eighties.
Research lab- was very important. Didn’t work because of the lab’s financial structure. -P.5 pf.3-
The beginning was good.- p.5 pf.5- first electronic image sensor in 1986, 50 products by 1989… Seemed to have realized the importance of electronics.
When Eastman Kodak (EK) vowed in 2000 to become a leader in digital cameras, the idea seemed ludicrous. The old-line Rochester (N.Y.) company had film and print all through its DNA. Yet by 2005, Kodak ranked No. 1 in the U.S. in digital camera sales. Its digital sales surged 40%, to $5.7 billion, even as its film-based businesses fell 18%. The key: product innovation, something Kodak knew how to do oh-so-well. The company designed one award-winning breakthrough after another to make digital photography…
BUS827 – Entrepreneurship and Business Strategy
Word Count: 3346
Holi-Rent is an equipment rental service that provides leisure, recreational and holiday appropriate equipment that will assist the target market, international students studying in Australia, to easily find and use necessities that they would need to enjoy themselves in their free time. Specifically the business will act as an intermediary between regular suppliers of holiday-related equipment and the…
researching and understanding a market and the industries and firms that make up the market.
An excellent source for the information needed to conduct an industry study or an analysis of a firm's competitive strategy is the Babson College Horn Library at http://www.babson.edu/library/. The Horn Library provides a research guide and sources for researching a company and an industry.
There are two distinct yet related models for studying markets. One method of analysis is the…
participating more actively in the national and global market.
(a) Using suitable models, analyse the potential benefits and pitfalls of developing business strategy based predominantly on web technology.
(b) Explore the key strategic decisions the company will have to make in order to achieve their strategic aspirations drawing on relevant concepts and models.
(c) Consider the implementation challenges they are likely to face in the global market using models and concepts that you think fit…
Strategic Management in Dynamic Environments Individual Project 1
Strategic Management in Dynamic Environments Individual Project 1 1
Best known for its hardware products IPhone, IPod, IPad and Mac computers Apple Inc. formerly Apple Computer, is an American multinational corporation. With 394 retail stores and counting in fourteen countries it is the world's second-largest information technology company by revenue after Samsung Electronics. On March 19, 2012, Apple announced…
Changes from Traditional Photography Industry to Digital Imaging Industry
The industry transformation from traditional photography to digital imaging was a full-scale paradigm shift. Digital technologies not only completely changed the value chain, but also changed the resources and capabilities required for firms to compete at each level. In traditional photography, photos and videos are captured on film cameras. The unprocessed films are sent to processing center to produce negatives. Then prints…
KODAK FUNTIME ANALYSIS
1. Diagnosis of the reasons for Kodak's market share loss and assessment of likely development of the market if Kodak maintained the status quo.
Kodak had been experiencing a loss on market share from 76% to 70% over the past five years, which was caused by the action of its competitors like Fuji Photo Film Co. and Konica Corp., wooing consumers with low-priced versions.
If Kodak did nothing to deal with the situation, either in pricing or creating something…
Strategic Management assignment
Samsung’s strategic direction is now focused on tapping into the growth of the enterprise market. Given the latest developments as stated in the case, conduct segmentation of the enterprise market and discuss the strategic action plans that Samsung’s could undertake to increase its market share in each of these segments.
Pioneering the Digital Edge
The digital age has brought revolutionary change – and opportunity – to…