Target's Business Strategy Case Study

Words: 307
Pages: 2

Managing for competitive advantage-staying ahead of rivals is the biggest challenge that Target is facing. Having the ability to produce unique products and stay ahead of their competition is where Target is struggling. Being responsive to customers is a good place to start when it comes to staying ahead of rivals. Customers simply just want to be taken care of. For an example, Target could have really nice products, but their customer’s service department could be rude. A customer will travel farther or shop online to avoid being treated badly. It’s about pleasing the customer, because without them to store would not exist. Innovation is another key factor in staying ahead of their competitors. Target has to find new ways to deliver better