This screen is coated with phosphor, which glows when struck by the beam. 
There is a cathode and a pair (or more) of anodes. There is the phosphor-coated screen. There is a conductive coating inside the tube to soak up the electrons at the screen-end of the tube. However, in Figure 1, one can see no way to "steer" the beam. The beam will always land in a tiny dot right in the center of the screen.
That is why; if one look inside any TV set, they will find that the tube is wrapped in coils of wires.
The steering coils are simply copper windings. These coils are able to create magnetic fields inside the tube, and the electron beam responds to the fields. One set of coils creates a magnetic field that moves the electron beam vertically, while another set moves the beam horizontally. By controlling the voltages in the coils, you can position the electron beam at any point on the screen.
A Make-To-Stock environment will be the most efficient manufacturing environment; that type of environment will minimize the finished goods inventory. The market for televisions is dynamic due to rapid technology changes, which are grounds for obsolescence at any given time for any finished goods inventory. The marketing department has the most important job, because feedback is vital for customer satisfaction; also, staying up-to-date with technological breakthroughs,