In the same way, Plato point out that the prisoners stuck in the reality of the shadows, which is not reality at all. The media uses advertisement in a false way to spoon fed images of what women are supposed to look, behave, and how they should present their selves to society at large. According to Kilbourne(2010) who stated that “advertising tell us as it always has that what is most important is how we look… they surround us with image of female beauty” (para 3). This shows that advertising portrays people in an unrealistic way, by photoshopping their image and putting thoughts into our brain that if we use certain product you will achieve certain looks. Therefore, people would buy these products with the expectation that they will look a certain way that the advertisement have deemed as what we should look like. This is no different from what Plato spoke about when he stated that “ we are all like the prisoners living in a cave, seeing the shadows on the wall” (Plato’s Allegory of the Cave n.d.). Even though we are not chained, many of us are unable to see the truth and accept whatever we are