The Value Of Regular Exercise
In health promotion the class got given an assignment: 'Health promotion activity', we then got split into groups. When in our groups we then had to decide which health promotion activity to do. Our group chose 'The value of regular exercise' we got asked to plan, undertake and evaluate a health promotion activity, within a group to promote to our peers. We put together and presented our research/findings to them, to inform and educate them on the values of exercise.
Our reason for choosing to promote the value of regular exercise was simple; exercise was something we felt could relate to everyone. Our main point in the presentation was that everyone, at some point throughout the day exercises, whether they are subconsciously aware of this or not. In recent years the health organisation have seen a rise in obesity, and with this comes many other medical problems.
Overweight and obesity are major risk factors for a number of chronic diseases, including diabetes, cardiovascular diseases and cancer. Once considered a problem only in high income countries, overweight and obesity are now dramatically on the rise in low and middleincome countries, particularly in urban settings. (World Health Organisation, WHO
With recent statistics, showing an all time high for obesity since 2000 and onwards we all thought that presenting the value of regular exercise to promote to our peers would be a fantastic way to educate them. we educated them with facts, shock tactics and added a little bit of fun in there as well. This is sort of like a cognitive behavioural approach (CBA), (National association of cognitive behavioural approach, 19962014)
Stakeholder analysis is one of the first steps you should take in any change project. It enables you to identify everyone with a concern or interest who needs to be involved. Once you have come up with the full list, you then need to categorise it: from people
2 / 6 with the greatest involvement, through to more peripheral individuals or groups. The more important the stakeholder is to the success of the project, the more time and resources you
need to devote to maintaining their involvement and commitment. (NHS, 20062013)
The stakeholders role in our activity would be to help improve the health of people overall.
Stakeholders who would be interested in our promotion would be: World Health Organisation,
Race for life and Locomotion.
Stakeholders set an agenda of what our basic exercise should be. The reason a stakeholder would be interested in our promotion would be:
* altruism – they do it because they believe it is the right thing to do irrespective of cost.
* investment – they do it because they perceive that there will be a return on their investment.
This can be tangible e.g. an employer might expect that sickness absence costs will diminish, and / or intangible – the workforce will see that they are a caring employer and commitment and morale might rise as a consequence.
* compulsion – they do it because they have been told they have to. The significant risk with this approach is that they will do the absolute minimum.
* lost opportunity – they do it because the potential benefits are so great that they cannot afford not to, or that their competitors are doing it, thus they must do the same to maintain there market position.
The WHO would be a vital stakeholder as they already have all the stats and figures sowing them how overtaken this country has come with obesity. The latest figures they have are quite shocking. At the other end of the malnutrition scale, obesity is one of today’s most blatantly visible – yet most neglected – public health problems. Paradoxically coexisting with under nutrition, an escalating global epidemic of overweight and obesity – “globesity” – is taking over many parts of the world. If immediate