Volkswagen Case Study: Volkswagen

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Introduction
Volkswagen was born out of Hitler’s will as he was impressed by Henry Ford’s efforts on lower down the costs to own a vehicle. Therefore, when he came into power in 1933, two things came into his mind. The first being the construction of the highways known as the Autobahn to link major cities within Germany and the second one being the construction of a mass production vehicle which is affordable for the people. As a result, Volkswagen was founded, the “People’s car” will be built by the auto manufacturer NSU.
To build a “People’s car”, he called in an Austrian engineer Ferdinand Porsche to design it. The vehicle had a four-cylinder engine which sits at the rear of the vehicle. Furthermore, the vehicle only costs 1000 marks, makes it affordable for the civilians. But, unfortunately, Second World War started, the factory was …show more content…
When the company tries to find a replacement for its long-standing model, it failed a few times and eventually the Polo kicks in but did not do much to save the company from continuous declining and the company’s earning went down eventually.
But, in the same year, another model was introduced to the market by Volkswagen. It was known as the Golf or Rabbit in some other markets. Again it is the core model of the company until the Passat and Polo was introduced in the 80s and the 90s to relieve some loads off the Golf model. Thus, the profit of the company becomes healthier.
Currently, Volkswagen Group is a multinational company which is headquartered at Wolfsburg, Germany with 12 brands under its giant corporate umbrella. It has 106 production plants in various countries around the world with 39,350 vehicles produced daily and vehicles marketed in 153 countries around the world. Besides vehicle manufacturing, turbochargers, compressors, chemical reactors and diesel engines for marine and other purposes are among some of the items that are also manufactured by

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