On an American Airlines flight, consumers are given the option to travel on one of the four different types of classes; economy, business class, domestic first class and flagship suite first class. Making it appealing to people with different preferences, needs and budgets, maximizing their market share. AA and their customers have a huge presence on Social Media sites. Out of the different sites, Facebook is their main platform for communication with over 1,406,660 likes. Here AA tells their followers to talk and connect with them as well as provides a link for formal complains. “This American Airlines Facebook page is a fun, flyer-friendly community where people can share their passion for travel and all things American Airlines.” Another successful program is the AAdvantage, with 67 million people enrolled giving an idea of the amount of their loyal costumers.
American Airlines is a leer in the domestic and international sector of air travel, having one of the strongest domestic networks in the industry. The biggest, most important business markets are within its national operation borders. Internationally, American has a strong position secured by an alliance with the best brands and global presence in the world. Oneworld alliance comprises 11 of the world’s finest airlines and 20 affiliate carriers. The alliance is the only one with a truly global network as a result of having members based on all continents, except Antarctica. Oneworld is the only alliance with embers based in South America, Australia or Middle East. Domestically, American competes directly with United Airlines, Delta Airlines and Southwest. Even though JetBlue is a growing concern in the domestic market, AA has developed a strategic alliance with this company offering JetBlue’s customers connections to American’s international flights and new domestic flight options on JetBlue for American’s customers out of New York and Boston.
For three consecutive years, American Airlines was in the top among U.S. airlines in the Newsweek's 2012 green rankings. AA together with Dallas/Fort Worth International Airport are taking steps to reduce the environmental footprint of each trip by lowering emissions, reducing waste and conserving water. Through the newly formed sustainability alliance, the organizations will identify opportunities for innovation in airport operations, resulting in economic and environmental benefits for American, DFW Airport and their customers. American Airlines is also involved in a wide variety of military charities, supporting men and women in uniform as well as their families. Their initiatives includes providing air travel to active members and veterans, fundraising generated through fuel conservation efforts and partnerships with entertainers to perform for troops. For more than 20 years, AA and their customers have been providing worldwide support for