American Eagle Outfitters Analysis

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The American Eagle Outfitters, Inc. is a clothing and accessories retailer. American Eagle Outfitters is also the parent company of Aerie by American Eagle Outfitters. The brand targets both male and female, with almost 1,000 American Eagle Outfitters stores and the majority side-by-side Aerie stores. American Eagle Outfitters markets itself as brand-name leisure apparel, and footwear accentuating merchandise that matches the latest trends and upcoming fads. While Aerie markets itself to the female genre only due to selling undergarment, loungewear, and sleepwear (Bethel University, 2017). American Eagle Outfitters sales a vast array of clothing which include pants, shorts, sweaters, fleece, outwear, graphic t-shirts, footwear
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