Business Case Study: Qdoba Mexican Grill

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Qdoba
Qdoba is a Fast-food chain in the United States and Canada serving Mexican-style food. The organization is a completely claimed backup of Jack in the Box since its buy from ACI Capital. Qdoba restaurants can follow it beginnings to the opening of the Zuma Fresh Mexican Grill in 1995 by Colorado local Anthony Miller and partner Robert Hauser at Grant Street and Sixth Avenue in Denver. I found a great article online on Entrepreneur describing how the co-founders of Qdoba Mexican Grill started out “Anthony Miller and partner Robert Hauser brought San Francisco-style burritos to Denver, Colorado, with the opening of the first Qdoba Mexican Grill in 1995. The company began franchising in 1997, and in 2003, it was acquired by Jack in the Box …show more content…
The name Zuma was a made-up name but at the same time was the name of a companion's cat. Qdoba while still under the name of Zuma was successful when they open there store in Denver, Colorado, with revenues that year exceeding $1,500,000 while the cost of opening the store was only $180,000.
Zuma name was change in the year 1997, to Z-Teca because in Boston there was already a restaurant by the name of Zuma and also there was another restaurant by the name of ZuZu in Denver and they claimed that the name Z-Teca may have cause confusion to clientele thinking it was the same restaurant. Later on there was another lawsuit because of the new name Z- Teca according to Z’Tejas Southwestern Grill in Arizona, and Azteca in Washington State they claimed that the name Z-Teca was very similar to theirs, so to beat these issues, the name Qdoba was concocted in 1999 by advertisement office Heckler …show more content…
As I read the article you can clearly read that he doesn’t seem to fond of the restaurant “Qdoba is a Mexicanish restaurant that has been around for a while and in the past, when I was a young lad, I had been there a time or two and was surprised that they offered no nachos. NO NACHOS!?!? That’s right, there are never enough interrobangs to express the questions and exclamations behind a Mexican place that doesn’t have nachos. I figured that at a restaurant where they don’t even put a “U” after the “Q” in their name perhaps not having nachos isn’t that strange” (Review: Qdoba Mexican Grill, 2014). He goes on to write that he didn’t returned for a while but when he did they were selling nachos with the meals. He certainly was not to content with the nachos because he describes them he said that Qdoba Mexican Grill may had the some of the ingredients that people would normally put on nachos and were trying to make the best of them. He goes on and write about he felt everything was so bland “Next came the 3-Cheese Queso (Which apparently took 47 attempts to “reach gastronomical gold” if their website is to be believed) and a salsa topping. Still not too strange. Lastly comes their other topping choices, which were lettuce, sour cream, guac, shredded cheese, and fajita/grilled veggies” (Review: Qdoba Mexican Grill, 2014). To top it off he ends his review of Qdoba by
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