Essay on Business: Management and Assessment Task

Words: 10005
Pages: 41

Simulated workplace
Observation checklists
(Diploma of Business)
Semester 2, 2014

Bernadette Squire
Leading Vocational Teacher
Bachelor of Education/Diploma of Business/Diploma of Project Management
Mob: 0401 098 448
Case Study: Business plan (excerpt)

Conference concept
Submission details
The Assessment Task is due on the date specified by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
Performance objective
Candidates will need to conduct individual research of available materials and local resources, show initiative and
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Assessment description
For this task, you are required to create and complete a conference plan. You are required to review the case study outline below, and create and complete all aspects of the plan. A venue location map should be submitted alongside the conference plan.
Case study
The MacVille events steering committee has approved your conference concept to raise awareness of the Mezzo range of imported Italian espresso coffee machines and now require you to prepare a conference plan document. MacVille have some existing planning templates that you will need to complete and include in your documentation. This plan will document the research, planning and decisions you make as you plan for the conference.
You will use your previously completed and approved conference concept document to inform the completion of the conference plan.
This plan must include the following: the conference runs for one-half day and will include lunch
MacVille’s expected outcomes: to raise awareness of the Mezzo range of espresso coffee machines, increase awareness of MacVille’s association with Mezzo suppliers and to build relationships between MacVille managers. you report to the MacVille events steering committee your budget is estimated to be $25,000 and you will have the Mezzo sales manager and two MacVille Espresso experts at the conference to help you with organising and presenting the venue choice