HCA 311 Health Care Financing & Information Systems
June 8, 2012 Executive Summary
In general, your executive summary should highlight at least one important statement from each of the other sections in your business plan. Think in terms of giving the recipient what they need in order to make a decision about whether or not to invest in your business.
If the reader only reads the executive summary, he or she should have a very clear idea about your business, your goals and your strategic plan for accomplishing your goals.
The executive summary should also include basic information about your business such as your business name and location, description of your business and its products and/or services, your management team and mission statement. Services
Our therapists seek to relieve client's pain and provide the consultation and service towards healing and a healthy, pain free lifestyle. At the Edmund Center we realize that every person has different needs and our certified therapists specialize in different areas to best meet your needs. The Edmund Center has four locations to serve you.
Massage helps you to restore your energy and emotions so that the cycle of tension and pain can stop. Massage is one of the most overlooked ways to relieve chronic pain and stress. Massage will help your nervous system and allow your heart rate and blood pressure to return to normal levels.
The products or services section of your business plan should clearly describe what products and/or services you're selling with emphasis on the value you're providing to your customers or clients.
Example of a Products or Services Section of a Business Plan
For an example of a products section, see SOHO Computer Consulting Business Plan.
What Does a Products or Services Section in a Business Plan Include?
The products or services section should include an in-depth look at all of the elements related to the products or services you are selling. This section can be broken down into the following parts:
• Description of the products or services
• Brief comparison to similar products or services in the market
• List of your price points
• Explanation of how product orders will be fulfilled
• Overview of any special software, equipment, supplies or technology that is required to provide your product or service
• Outline of future products or services anticipated
Tips for Writing the Products or Services Section
Keep these tips in mind as you write your products or services section so you can make it an effective part of your business plan.
Focus on the Customer
The purpose of the products or services section of your business plan is to clearly express the benefits you're providing to your customers or clients. All of the background you provide should focus on that goal. Think in terms of answering, "Why does my ideal client want this? How will my product or service make his/her life better, easier or more profitable?"
Get to the Point
What is the primary function of your products or services? Outline the need you are fulfilling, the problem you are solving and the overall purpose of the product or service.
Keep It Simple
You're the expert in the industry, so you may overlook some fundamental elements when describing your products and services because it's so common to you. However, the basics may not be as clear to those reading your business plan. Assume the reader has little to no understanding of your industry and product or service.
Show Your Uniqueness
While describing similar products and services that are already in existence, take some time in your description to express how your product or service is different, better and unique.
Include the Fine Print
While the bulk of your products or services section should focus on the end result product or service, you should also include information about your pricing and how you arrived at that price point.