Cango Week 2 Analysis Report Essay

Words: 2774
Pages: 12

CanGo Week Two Analysis Report
DeVry University
Bus460 Senior Project
Instructor David Mozinski


The Grad Consultants have spent the last two weeks observing CanGo and their business practices to help them determine the weaknesses within their organization. We will use our knowledge and experience to provide suggestions for improvement that will have a positive impact not only on CanGo’s bottom line but also on the morale of all those who are employed by the organizations. Elizabeth (Liz), who is the owner of CanGo, first conceived the idea of the company in 2006. Since then, the company has grown exponentially. According to the company’s intranet “Liz’s experience and
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First, we take into their business plan. Their business plan covers corporate planning which has all the operations of the company. CanGo is lacking in this area of planning which makes their cash flow limited due to a lack of operations and control. This can pose serious problems in setting and achieving long term goals.

Another area of internal weakness we feel CanGo has is lack of control. The decision making process is not communicated to the employees properly, thus the employees do not have proper focus of what should be done. In other words there is no direction Last but not least we want to talk about their marketing issues. There is no tracking of marketing to their customers. This means that there is no evaluation to see which marketing strategies are working and which ones are not. CanGo needs to figure out a way to reach all of the markets they want to reach.

External Opportunities

The Grad Consultants feel as though CanGo has a few external opportunities. One of them is the internet. There are billions of people who use the internet daily so with CanGo taking the online gaming industry and making it easy to access they will enable the company to have more of an international customer base. This is very important for them to increase their market so that they can increase their