Case Study on L'Oreal Essay

Words: 1628
Pages: 7

Table of Contents

Executive Summary ---------------------------------------------------------------------------------------2
Introduction --------------------------------------------------------------------------------------------------3
Background Information ----------------------------------------------------------------------------------3
Findings and Analysis ----------------------------------------------------------------------------------4-5
Recommendation ----------------------------------------------------------------------------------------5-6
Conclusion ---------------------------------------------------------------------------------------------------6

Executive Summary
L’Oreal was the world largest French-based
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More Chinese cultural elements should be added in order to gain public recognition.

L'Oreal’s continue growth in China
More than 4000 Chinese manufactures producing 25000 varieties of cosmetics, which local brands targeting low-end markets. (Although it had 60% market share, 80% was pocketed by international brand.) A wave of consolidation was triggered within the Chinese cosmetics industry where more mergers waiting to take place between local cosmetics companies and their foreign counterparts. L’Oreal faced a strong competition onwards. Nevertheless, apart from continue focusing on the urban region in China, it was also necessary to look into the undeveloped region to discover new markets. Furthermore, L’Oreal itself should maintain the “westernized” line for the urban regions instead of being too assimilated with other Chinese brands while adding in Chinese cultural elements. Actually, the future of Mininurse is hard to predict. And originally, the acquisition of Yue- Sai was just to help L’Oreal to step up quickly in China. As a result, better business approaches and marketing strategies should be carried out for long-term development of L’Oreal in China.

There are a few recommendations in this report in making sustainable growth for the two brands and keeping still and stable in brand management.
Referring to the first question, there is no need for re-packaging for