While reading the words under the picture they say, “Introducing the Coconut Vodka Rated #1 in Taste,” and under that it says, “Join the party at facebook.com/skyyvodka.” After reading these words you can infer that this is the ultimate party vodka. Everyone likes to party every once in a while and this ad is saying, “When you go to a party make sure you have me, I am the perfect party drink. If you drink me at a party you are guaranteed to have a great time with all kinds of beautiful people.” This advertisement is targeting both men and women, but in different ways. This advertisement is a good example of how companies use sex appeal to get people to stop what they are doing and look at an advertisement. For a man looking at this advertisement, he is going to stop and look at the advertisement because of the two beautiful women standing beside the vodka bottle. A man is going to see this ad and think to himself, “man I wish I could be that vodka bottle, and be wedged between two beautiful women like that.” Then the next time he goes to the liquor store he is going to purchase this vodka to take to a party thinking I can get beautiful woman to surround me because I brought this vodka. Women are a different story. A woman will stop at this advertisement in the magazine not because of the women, although a woman will take note that there are two beautiful woman in the photo, but because of the colors that are eye catching and because a woman will look at the vodka and think, “Oh, that looks so yummy! I have to try that the next time I have a drink” Then the next time this woman goes to the liquor store she will purchase this vodka because of how realistic the fruit looks on the bottle in the advertisement. Men and woman will look at this ad and see two different things but the end result will be the same, they will purchase this vodka simple for the experience they have in their head when they see this advertisement. This ad has made it clear that it is not gender specific vodka, anyone can drink it.
This advertisement appeals more to men than to woman. A woman may look at this ad and think, “Oh, that looks so yummy,” but some woman may look at this ad and pass right by it because of the women in the photo. A