SWOT analysis is defined as, “an assessment of the strengths and weaknesses in an organization’s internal environment and the opportunities and threats in its external environment.” (Williams 117). SWOT stands for: strengths, weaknesses, opportunities, and threats. Strengths are looking at the positives that the company has, while the weaknesses look at what the company is lacking, therefore able to be fixed. The opportunities look at what the company can do externally and the threats looks at what…
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