Costco Swot Analysis Paper

Words: 741
Pages: 3

Costco Wholesale Corporation is an American membership-only warehouse club that provides a wide selection of merchandise worldwide with warehouses in the United States, Canada, United Kingdom, Australia, Mexico, Taiwan, South Korea, Japan and Spain. As of September 7, 2015, Costco has 680 warehouses and a total of 71.2 million members. Costco is ranked number nineteen on the 2014 Fortune 500. Costco's signature brand is Kirkland, their brand can be found on Costco's website, Costco warehouses, and on Amazon and is trademarked by Costco. In this paper, I will discuss how Costco uses sources such as strategy, management and website to elevate the shopping experience in areas of Online Shopping, Costco Travel and Food Service.

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Their goods are packaged in bulk and specifically tailored to large families and businesses. The products delivered to the warehouse on shipping pallets are used to display products for sale on the warehouse floor, which is in contrasts to your typical retail stores that break down pallets and stock individual products on shelves. Costco's business model is based on six characteristics of the Immigrant Perspective on Business Leadership. The first is Keeping their Immigrant perspective, which is taking risks in opportunities that others would not attempt and be culturally aware. The second is Employing a Circular Vision, with the competitiveness of other big box stores, Costco relies on its circular vision to anticipate the impact of such stores to continually elevate its service to it's members. The third is Unleashing their Passion, which began when they paved the way for the warehouse industry. In their pursuit of wanting to create an innovative way of delivering new service to people. The fourth, Living your Entrepreneurial Spirit, which is staying true to efficiently working all aspects of the business and providing their members with the best quality of products. The fifth, Working with a Generous Purpose, which is all about pleasing the customer. They absorb all the needs and wants of their customers and vendors then give a quality response. The sixth, Embracing a Cultural Promise, …show more content…
In 2001, Costco opened a Business to Business online shopping site for faster and easier business shopping. In 2005, Costco signed an agreement with PhotoChannel Networks Inc., where Costco could offer online photo printing for it's members. According to, Costco's site attracted at least 58 million visitors on 2008. Costco Travel is an owned subsidiary of Costco Wholesale and offers travel and leisure to it's members. There is a variety of travel packages to browse and purchase from, some include cruises, theme park packages, and vacation rentals. In establishing a website, Costco has made an innovative ways to reach customers and to have it's customers reap the many values it has to offer apart from in-store