Energy Drinks Promise Edge Analysis

Words: 485

Pages: 2

Open Document

As one of the fastest-growing beverages, energy drinks are everywhere. They claim to give you edge and peak your performances, but many are beginning to question the credibility of these claims. Barry Meier, author of “Energy Drinks Promise Edge, but Experts say proof is scant” is one of them. In his article he successfully plots three reason as to why he claims energy drinks lack any proof of an edge, they give false claims, contain unproven ingredients and provide no more than the benefits of caffeine.
Energy drink companies often catch the eye of consumers by claiming their product gives added energy with vitamins like Vitamin B12 and B6. By labeling their products with these ingredients companies give added appeal to health and energy, but do those vitamins give something more? “B-group vitamins serve many functions… but several experts say that healthy people get adequate amounts of them from food and added dosages do not provide benefits (par 20). The author of the article explains to us here that while B12 and B6 may have benefits, adding more of them into your diet is unnecessary and won't give you the boost companies promise, but are simply a claim that adds appeal to the product. …show more content…
The author tells how companies use these ingredients in there “scientifically formulated” and “killer energy brew” but really there's no science behind it at all. “Claims about the benefits in energy drinks lacked scientific support” (par 15, 29) and “officials acknowledged they had not run a single clinical study involving Lipovitan D” (a energy drink containing high amounts of taurine). This shows us that the ingredients companies use to formulate their energy boosting products are untested, unproven to work and there merely to make us think were consuming a “killer

red bull marketing Essay example

CONTENT Executive Summary This report is for research and analysis of performance of Red Bull Operation Company in Australian market. The Part A is about how six macro environmental forces impacting the company’s environment in industry, company, product and brand areas. Red Bull has succeeded to develop marketing approaches for the Australian market and consider different macro environmental factors with demographic, economic, natural, technological, political and…

Words 7563 - Pages 31

BA 462 Final Paper

Zihao He Dr. Robert D. Russell BA. 462 10 December 2014 Learning organization project: PepsiCo Industry analysis Market Overview PepsiCo is operating in the food and beverage industry. PepsiCo merged with Pepsi and is the parent company that owns a variety of other companies such as, Frito Lay, Quakers, and ocean spray just to name a few. Pepsi alone is considered to be in the soft drink industry. (The PBG Inc. 2013). In accordance to Kpmg LLP, PepsiCo's operations are organized into four business…

Words 5034 - Pages 21

Coca-Cola Business Strategy Essay

all seven continents and is recognized by 94% of the world population. How did Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse that it is today? Coca-Cola used numerous technologies to achieve its rise to the top of the soft drink industry, defining new technologies and establishing paradigms that popped the status quo like a cap from a soda bottle. Through technology, Coca-Cola perfected Coke as a beverage and spread…

Words 8355 - Pages 34

Virgin Group Essay

Virgin Group Porter’s 5-forces 11 Porter’s 5-forces analysis (Michael Porter (1947)) 11 The Treat of Entry 11 Governmental policies 12 Differentiation 12 Switching cost for buyers 12 The Power of Buyers 12 The Power of Suppliers 12 The Threat of Substitutes 12 Competitive Rivalry 13 Adding value chain (porter value) 14 SWOT 15 Virgin Group SWOT 16…

Words 7832 - Pages 32

Business: Luxury Good and Global Consumer Trends Essay

Top 10 Global Consumer Trends For 2014 Daphne Kasriel-Alexander Not to be reproduced without permission TOP 10 GLOBAL CONSUMER TRENDS FOR 2014 Daphne Kasriel-Alexander Consumers Editor at Euromonitor International CONNECT WITH US © EUROMONITOR INTERNATION A L 2 0 1 3 CONTENTS 1 INTEREST AND PURCHASE: A NARROWING GAP The fit between impulse shopping and being online Turning followers into buyers In tune with culture, generation and the right time to buy Appealing…

Words 8819 - Pages 36

RÃ©sumÃ© Marketing Management, 14th Edition - Kotler & Keller Essay

KOTLER RESUME Marketing Management Philip Kotler – Kevin Lane Keller SUMMARY PART 1 Understanding Marketing Management 4 Defining Marketing for the 21st Century 4 Developing Marketing Strategies and Plans 5 PART 2 Capturing Marketing Insights 13 Collecting Information and Forecasting Demand 13 Conducting Marketing Research 16 PART 3 Connecting with Customers 18 Creating…

Words 26667 - Pages 107

Silent Spring - Rachel Carson Essay

please visit: http://www.bookrags.com/studyguide-silentspring/ Copyright Information ©2000-2007 BookRags, Inc. ALL RIGHTS RESERVED. The following sections of this BookRags Premium Study Guide is offprint from Gale's For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare…

Words 30115 - Pages 121

Gerontology and Older Adults Essay

Gerontological Nursing Association  1989: ANA offered Gerontological Clinical Specialist. 5 Core Elements of Gerontological Nursing Practice  Evidence-based practice:    Standards for nursing practice:    Based on research Systematic analysis Used to guide and evaluate nursing practice ANA standards and scope Principles:    Scientific data regarding theories Biological and social sciences Guides care for gerontological nursing 6 ANCC* Guidelines for the Scope of Practice of the…

Words 8953 - Pages 36

Essay on Sun Cloud Computing

Sun Cloud Computing | Table of ConTenTs Table of ConTenTs Cloud Computing at a Higher Level . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Why Cloud Computing?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Clouds: Much More Than Cheap Computing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 IT Efficiency on a Whole New Scale. . . . . . . . . . . . . .…

Words 8300 - Pages 34

Bill Clinton Essay

William Jefferson "Bill" Clinton is an American politician who served from 1993 to 2001 as the 42nd President of the United States. Inaugurated at age 46, he was the third-youngest president. He took office at the end of the Cold War, and was the first president from the baby boomer generation. Clinton has been described as a New Democrat. Many of his policies have been attributed to a centrist Third Way philosophy of governance. Before becoming president, he was the Governor of Arkansas for five…

Words 8036 - Pages 33