Essay on External and Internal Environmental Analysis

Words: 1105
Pages: 5

External and Internal Environmental Analysis
April 17, 2014 Cheesecake Factory External and Internal Environmental Analysis
A very small number of people have succeeded in their lifetime what the Overton’s accomplished through theirs. By way of a countless work hours, audacity and willpower, Oscar and Evelyn Overton became conscious of their vision - to possess a fruitful small-business such as the Cheesecake Factory.
Cheesecake Factory customer base: The average customers to this restaurant are middle to upper class families; business owners and their clients conducting deals in professional yet relaxed setting. Additionally, tourists that have heard of the great cuisine and customer service offered are patron at this
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Additionally this will have a long-term adverse effect on the Cheesecake Factory, which takes away from the object's assessment. These statements will have a short term harmful impression on image that the restaurant is known for, which subtracts from its value. "Changing Consumer Taste Could Hurt" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue. (All about strategic planning. (2011).
SWOT Analysis
Strengths Weaknesses
• Low employee turnover
• Cheesecake bakery
• Variety of Dishes and Deserts
• Strong Management at Cheesecake Factory
• Brand Name of Cheesecake Factory is Key
• Location, Location, Location Retail stores and restaurants prosper if they have great locations • Dairy dependent purchasing
• Too many wait staff cuts into the bottom line
• Weather
Opportunities Threats
• Consistent dividend
• Stock is undervalued in the sector
• Ability to Expand Internationally • Not getting with the healthier times
• Changing Consumer Taste Could Hurt
• Intense Industry Competition

The company has great competitive advantage over other corporations in the same field of business because of its unique menus constantly placed in the market. The opportunities that the company has are the traditional