Fifty Shades Of Grey

Words: 442
Pages: 2

1. Product placement in Fifty Shades of Grey was evident throughout the entire movie. Apple, Audi and the Heathman Hotel were the most ¬¬noticeable; they also had the most screen time. With the following and hype behind the Fifty Shades of Grey franchise, it was inevitable that product placement would be used as much as possible. Apple is used for most computers and phones in the movie. Many long dialogue scenes included Apple products in them. In one scene, Christian Grey one of the two main characters buys the other main character Anastasia an Apple MacBook. Christian Grey also owns an Apple MacBook Air, MacBook and iPhone. His company Grey Enterprise uses Mac Desktop computers. Apple’s product placement throughout the movie was very obvious,