Harley-Davidson Essay

Submitted By Piratewench2

Words: 467

Pages: 2

Open Document

June 29, 2013
Harley-Davidson’s mission statement states “We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.”
I think this sums up Harley-Davidson perfectly. They offer a full line of riding gear, accessories for riders and bikes and custom products. They also offer full lines of standard bikes as well as offering custom bikes. They know their customer’s wants and needs and do whatever it takes to meet them.
Harley-Davidson’s target market is anyone that rides a motorcycle. They encourage safety courses and have full lines of safety gear. They even have special groups specifically for woman riders. Harley-Davidson also offers full lines of clothing and accessories geared specifically for women. Harley-Davidson also has a group specifically for Harley owners no matter what the sex of the owner.
In order to differentiate themselves from other motorcycle manufacturers, Harley-Davidson has marketed themselves to women and others that have little interest in riding. They have tried to make owning a Harley easier and less expensive than other bikes. Harley-Davidson also has a line of bikes that look and feel like the “old school” bikes that started the motorcycle craze in the 50’s and 60’s. This line, I believe, has definitely brought in people that weren’t interested in riding the newer bikes.
The product: Motorcycles, motorcycle clothes and accessories priced for almost all budgets. Customer solution: People have the ability to ride the top of the line bikes as well as wearing Harley branded clothes and accessories. Price: The price of a Harley has changed so much because so many people are wanting them now.

Harley Davidson Essay

Harley-Davidson is a motorcycle company that was founded in 1903. It made a name for itself by selling higher end, luxury motorcycles to not only upper class Americans, but also the United States government. The company did well until running into problems in the 1950s when motorcycles began to be imported by foreign countries such as England and Japan. Harley-Davidson saw its sales decrease with the important of cheaper, lightweight motorcycles. After overcoming many obstacles the company climbed…

Words 543 - Pages 3

Harley Davidson Essay

HARLEY DAVIDSON KEISER UNIVERSITY ILKA CALIMAN 5/29/2013 HARLEY DAVIDSON Introduction/thesis: In 1953, following the demise of its last American competitor, Indian (Hendee Manufacturing), Harley-Davidson becomes the sole producer of motorcycles in the United States. I. The Harley-Davidson Motor Company had a small beginning, but has risen to unimaginable success. A. The supports of outrageously loyal owners have allowed the company to struggle but maintain its composure. 1…

Words 2109 - Pages 9

Harley-Davidson Essay

Harley-Davidson GB540: Economics for Global Decision Making History Harley-Davidson is a manufacturer of large motorcycles. This company began in 1903 making motorcycles out of a garage. By 1904 the company started their first dealership and as of 2014 has a dealership in every state in the US and a total of over 1500 dealerships worldwide. In 2013, Harley- Davidson was rated number 449 in the Fortune 500 list, up from number 458 in 2012. The company began with building a unique…

Words 2471 - Pages 10

Swot Analysis Of Harley Davidson

for life… Harley Davidson values the deep emotional connection that is created with our customers through our products, services and experiences. We are fueled by the brand loyalty and trust that our customers place in us to deliver premium quality and the promise of a fulfilling lifetime ownership experience. We exemplify this commitment by embracing a culture of personal responsibility and stewardship for quality in everything we do. Harley-Davidson Market Share: 63.3% Harley-Davidson was incorporated…

Words 1382 - Pages 6

Harley Davidson Essay

Ryan Kohs Harley Davidson 1. It is my belief that Harley Davidson should definitely continue to sponsor the posse ride for many different reasons. The main reason is to keep the “close-to-the-customer” idea alive and thriving. The ride helps strengthen customer relationships and gets new people interested in purchasing merchandise. This ride from coast to coast helps management understand exactly what the customer is looking for by riding with the customer themselves. The ride itself generates a…

Words 744 - Pages 3

Harley-Davidson, Inc Essays

2013 Part I SOCIOCULTURAL Harley-Davison, Inc. (HOG) has been in business since 1903. During those years HD has had the opportunity to provide transportation vehicles in World War 1 (WWI), World War II (WWII), Vietnam, and even in the most recent wars in the Gulf. About one-third of H-D's production during WWI went to the military. Harley-Davidson motorcycles were used for a variety of wartime efforts, including courier and dispatch services. The Harley-Davidson Foundation seeks to meet the…

Words 2016 - Pages 9

Motorcycle and Harley Davidson Essay

Mohammed Khan Executive Summary Kimberly Gleason BA 3300 Expanding Harley Davidson and shipping hubs to Nepal is a decision that requires the analysis and different aspects regarding the culture, labor conditions, economic/political conditions as well as Harley Davidson’s competition of Motorcycle companies. The extensive research provided also gives a good foundation of what inferences are to be made based on the analysis of these different aspects, many points were considered in making our…

Words 664 - Pages 3

Harley Davidson Case Essay

Business Case Discussion Case 3.1 - Harley Davidson 1. Company information - organization’s size and structure, its products or services, sales and financial results, etc. (at the time of case and currently, if available). Startet in 1903 by Will Harley IPO in 1986 Selling motorcycles (around 150k sold units in 1998) 6,000 employees and 600 independently owned US dealerships Located and operated out of the US Operates internationally - dealerships in 67 countries Revenue in 1998…

Words 802 - Pages 4

Essay on Harley Davidson Industry Analysis

Case 2 Industry Analysis Harley Davidson/ Heavy Weight Motorcycle Industry Table of Contents Mission ………………………………………………………………...3 SWOT Analysis ………………………………………………………..3-7 Sustainable Competitive Advantage …………………………………...7-8 Issues and Problems …………………………………………………....8-9 Strategic Recommendation …………………………………………….9-13 Fallout ………………………………………………………………… 13-15 Conclusion ……………………………………………………………..15 Appendix ……………………………………………………………….16 Refrences…

Words 7012 - Pages 29

Harley Davidson Case Analysis Essay

Harley Davidson Case Analysis In 2007, Harley Davidson was the world’s most profitable motorcycle company. They had just released great earnings and committed to achieve earnings per share growth of 11-17% for each of the next three years. Their CEO of 37 years, James Ziemer, knew this would be an extremely difficult task seeing Harley’s domestic market share recently top off at just under 50%. The domestic market was where Harley’s achieved the most growth over the past 20 years and…

Words 1808 - Pages 8