1.2 Project Aims and Objectives Aim: To identify an effective approach to innovation management in the car design and manufacturing industry. Objectives: 1. Identify current trends in the global car industry and their impact upon the European market.
2. Undertake literature research into engineering and business innovation management.
3. Identify case studies in car innovation management.
4. Compare theoretical models of innovation management with company case studies.
5. Make recommendations regarding the effective management of innovation in the car industry. 1.3 Project Structure To achieve the aim extensive research has to be undertaken in both innovation management and the car industry.
The project will start by looking at current trends in the car industry globally, as trends will differ around the world. By studying the global market and identifying the impact the global market has on the current European car market a clear understanding of the current car market and the rate of change will be presented.
The project will then consist of literature research into innovation management; this will include the scope of general innovation gathering different perceptions of the term innovation management. This section of the project will focus on innovation management covering both engineering and business aspects of innovation