Mac Thailand Essay

Submitted By PoonSolo1
Words: 3208
Pages: 13

Overview
McDonald's Corporation is one of the world's largest chains of hamburger fast food restaurants, serving nearly 47 million customers daily.
According to shareholder.com, in addition to its signature restaurant chain, McDonald’s Corporation was a major investor in the Chipotle Mexican Grill until 2006, owned the restaurant chain Boston Market until 2007 and held a minority interest in Pret A Manger until 2008.
McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants.
McDonald's generally sells hamburgers, cheeseburgers, chicken products, French-fries, breakfast items, soft drinks, milkshakes, and desserts. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has adjusted its menu to include healthier alternatives such as salads, wraps and fruit.

Countries with McDonald’s stores: History
Birth of McDonald’s McDonald’s was founded as a self-service drive-in restaurant by Dick and Mac McDonald in 1948. There were only nine items in the menu at that time and the highlight menu was 15 cents hamburger.
Opening a drive-thru restaurant in San Bernardino, California was one of the first steps which Dick and Mac McDonald cooperated, and after a while, McDonald's gradually gained more and more reputation and captured people's interest. And obviously, the legend of McDonald's began.
Development of McDonald’s McDonald's Corporation was founded on April 15, 1955, in Desplaines, Illinois, when Mr. Ray A Kroc opened the first franchised McDonald's hamburger Restaurant. In 1961, Hamburger University opens in the basement of Elk Grove Village, Illinois, McDonald’s restaurant. The first national television commercial of McDonald’s was the introduction of Ronald McDonald who appeared in the commercial.
McDonald’s Goes International The first international McDonald’s restaurants open in Canada and Puerto Rico in 1967. The 5,000th Restaurant opens in Kanagawa, Japan. There were McDonald’s restaurants in 32 countries and 7,778 restaurants at 1983 year end.
McDonald's, now, is one of the Top 10 most valuable brands in the entire world and is the leading global food service retailer and company with over 32,000 locations in more than 100 countries around the globe.
McDonald’s Today “I’m lovin’ it.” is now the main theme of McDonald’s restaurant. The restaurant also offers visitors free Wi-Fi in the US in over 11,000 restaurants.
McDonald’s in Thailand
The history of McDonald's in Thailand goes back to the late 60s when McThai President, Dej Bulsuk went to study in America on an AFS Scholarship. His first encounter with McDonald's planted the seeds of a great idea.
McDonald's restaurant, Amarin Plaza branch, is the first branch in Thailand that was opened in 1985. Currently, there are over 100 McDonald's restaurants nationwide. Moreover, there are many services for customers such as breakfast meals from 5.00-11.00 am., Drive-Thru, Dessert Kiosk, and even McCafé. Its McDelivery service always impresses customers with very fast service on call center 1711 which runs 24/7.
McDonald’s Logo

When McDonald’s extended its business worldwide, it required and utilized a logo design that guarantees the products’ value globally. The logo was created by Jim Schindler in 1962 and was labeled as “part of Americanization and American cultural imperialism”.

Shape of McDonald’s Logo
The two golden arches were initially designed to resemble the new arched shaped symbols on the side of the newborn restaurant. Later, the designer of the McDonald’s logo merged the two arches to outline the famed “M” now identified globally. The McDonald's name was added to the logo in 1968.
Color of McDonald’s Logo
The red is believed to be the color of aggressiveness, passion,…