Manager Role-Henry Mintzberg’s Management Roles Essay

Words: 1647
Pages: 7


Management is the process of coordinating work activities so that they are completed efficiently and effectively with and through other people (Robbins, Bergman, Stagg, Coulter, 2006). Efficiently in management is due to maximum output from the least amount of input; effectively is done the work activities completely to ensure the goals are achieved. A Manager is someone who works with and through other people by coordinating his/her work activities in order to achieved organizational goals. All managers have to act as a leader to attain the goals. There are three type levels of managers which are top level manager, middle manager, and first-line manager. Managers carry out functions, roles and skills. Management
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As an example, the manager will develop the Marketing Communication plans, promotional strategies and communication programmes to improve customers’ relationship. Yet, these plans need approval from the top management before it launch in the market. In the role of disseminator, the manager will produce monthly and quarterly newsletters and all other company’s publications into the organization. Besides, the manager plays the role of spokesperson by compile corporate information for release to press or public. Instead, the manager liaise with business partners on events or promotions pertaining to each products and services. As a corporate affairs manager, the manager plays her informational roles very well in the organization. Thirdly, as a middle level manager, the manager involves moderate little amount in decisions making. The manager accesses the information to the top management while the top level management will analyse and decide the best undertakings for the organization. Yet, as the corporate affairs manager, she has the responsible to review and approve selection of promotional media and agencies, then evaluate the cost effectiveness of the advertising programmes and campaigns to ensure maximum publicity for the organization. This shows how the manager captures the role of disturbance handler. It shows the manager will do the decisions making for her particular job unit not other than that. Overall, the manager interviewed has good social