Essay about Managing Across Cultures

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lo lo o o Managing Across Cultures in a Big Four Consulting Firm

Dr Peter Massingham
School of Management and Marketing

University of Wollongong
Ph: O2 42 213 642

Fax:02 42272785

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o o o o o o o a o o o o o o o o Managing Across Cultures in a Big Four Con


This case examines how abig four consulting firm reviewed t

ofitsAsianpractices.Itexploreshowthereviewwasconduct how the outcomes were coilrmunicated. It
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It was the most visible project he had ever been given. He could not wait to show how good he was.

There are several streams of the literature that may help readers examine the case.

Fintly, we will look at the cross-cultural management literature. Secondly, we will look at organisational sffucture and contol.
Cross cultural management

Culture has many definitions. Most international business textbooks define culture something like this: "that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society''(Ball et aL,2002). Hofstede's (1997) argued that it is "the collective programming of the mind which distinguishes themembers of one group.or category of people from another". This suggests culture is a mental map that guides us in our relations to our surroundings and to other people. Trompenaars and HampdenTurner (1997) suggest that it is "the way in which a group of people solve problems and reconcile dilemmas". Finally, Ferraro (1998) suggests, "culture is everything that people have, think and do as members of their society. The three verbs in Ferraro's definition - have, think and do - can help us identifu the three major structural components of the concept of culture:
For people to have something some material object must be presant.
When people think, ideas, values, attitudes, and beliefs are