In relation to marketing area, the new World of Warcraft advertisement targets many of the facets in the facet effects model including association, emotion, and persuasion. Viewers are able to associate and connect with the message as a result of WOW or other video games having created arguments or affected their relationships in some way. Emotion is affected through the commercial's ability to place a humorous spin on the negative event of an online game being the cause of a breakup. Moreover, the commercial aims to persuade consumers to go out and purchase World of Warcraft by using the simple argument that "even girls like to play." It is obvious that the advertisement is effective in making people laugh, but it is just as effective in persuading consumers to purchase WOW. This is such a great idea will attract the people who doesn’t play World of Warcraft feel the need to go out and start playing.
How the internet has changed the scope of advertising http://www.techi.com/2011/06/how-the-internet-has-changed-the-scope-of-advertising This article is looking at how the internet is reshaping and impacting the way that media is delivered especially how advertisements are specifically being formed to target a market that is ever increasingly shrinking. The huge boom of television advertising has shifted and now the biggest money